CODA OUTDOORS: Where Passion Meets Purpose

   

Coda Outdoors is more than just a place to pick up quality fishing jigs and lures—it’s a brand born from family, heritage, and a love for the outdoors. Coda stands for Child of Deaf Adult, and it’s more than just an acronym; it’s a big part of who I am and why I started this business.

Growing up, I didn’t fish with my family. My dad is completely deaf, and my mom is hard of hearing. They each came from different worlds—my dad from a hearing family and my mom from a fully deaf one—but they shared a unique bond through their deaf experiences. Although my parents didn’t introduce me to fishing, their resilience, strength, and the importance of community were a huge part of my life. Those values are woven into Coda Outdoors.

Fishing found its way to me through friends, who opened my eyes to the thrill of casting a line and the calm quiet beauty of a sunrise over the water. It wasn’t just about catching fish; it was about the challenge, and the chance to escape into nature. That passion grew with me, and soon I wanted to create a brand where others could find their own adventure in the water.

Founded in 2021, Coda Outdoors was built with a mission: to offer premium fishing gear and to work toward better habitats and fisheries for future generations. Every product in our store—from our hand-picked jigs to our carefully crafted lures—reflects that dedication. We believe that fishing isn’t just a sport; it’s a way to connect with nature, find peace, and create lasting memories.

So whether you're a seasoned angler or just starting out, we’re here to support your journey on the water. Thank you for being part of the Coda Outdoors and helping us build a legacy for the next generation of anglers.

 

 Thank You,

- Jacy Matthews